In May 2021, BFC conducted a study of the toys retail market in Ukraine.
Key market trends were identified and forecast development scenarios for 2022-2024 were built.
The profiles of the main market operators were analyzed, including retail chains as well as distributors and importers.

1. GENERAL MARKET OVERVIEW

1.1. Market statistics

1.2. Market drivers

1.3. Key market challenges

2. REGIONAL ANALYSIS

3. COMPETITIVE ANALYSIS

3.1. Defining competitors

3.2. Price Advantages/Financial Muscle

3.3. Market Position/Strategic Plans

3.4. Key operators profile. 20 biggest non-food retail companies, top-5 food-non-food retail companies

3.4.1. turnover, stores, size of the stores, articles, number of employees, what kind of products they sell (food and nonfood), are they international or local, store locations

4. BUYER’S REQUIREMENT

4.1. Product Attributes

4.2. Branding/Labeling

– Product Quality

– Packaging

5. SWOT Analysis

6. FORECASTS OF MARKET DEVELOPMENT (2021-2023)

7. SUMMARY AND RECOMMENDATIONS FOR MARKET STRATEGY

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