Global Business Analytics

+38 067 501 63 47 | info@bfc.in.ua

Marketing research

BFC WILL HELP YOU TO CONDUCT AN EFFECTIVE MARKETING RESEARCH

5 reasons why to conduct a marketing research?

  • 1. To identify new consumers and niches in the market
  • 2. To determine the level of supply and demand in the market
  • 3. To get information on the competitiveness of your company in a particular market
  • 4. To set realistic goals for your business
  • 5. To define the marketing policy, main areas of advertising, pricing factors, product distribution channels
Рынок

Main components of Marketing research

GENERAL MARKET OVERVIEW

Key market indicators - analysis of market development, major trends and factors of influence.

EVALUATION OF MARKET CAPACITY

Key market indicators - volumes of production in quantitative and monetary terms, volumes of import and export, estimation of the internal market, retrospective analysis.

ASSESSMENT OF IMPORT MARKET SIZE (POTENTIAL)

Key market indicators - import volumes, prices, structure of importing countries, trade balance, structure of supplier and recipient companies, terms of delivery (INCOTERMS).

ASSESSMENT OF EXPORT MARKET SIZE (POTENTIAL)

Key market indicators - export volumes, prices, structure of exporting countries, trade balance, structure of supplier and recipient companies (INCOTERMS).

COMPETITIVE ANALYSIS

Key market indicators - analysis of competitors, compilation of competitors' profiles, segmentation of market operators by turnover, specialization, competitive advantages, market concentration level, monopolization level, Herfindahl-Hirschman index.

CONSUMER ANALYSIS

Key market indicators - analysis of consumers, compilation of customer profiles, segmentation of consumers by income, region, preferences.

PRICE ANALYSIS

Key market indicators - price monitoring, collection of price-lists of key players, analysis of the price structure, pricing principles.

SWOT- ANALYSIS

Key market indicators - strengths of the company (industry), weaknesses of the company (industry), existing and potential opportunities in the market, existing and potential threats in the market.

PEST-ANALYSIS

Key market indicators - political, economic, social and technological factors of influence on the market.

BCG MATRIX (Boston Consulting Group)

Key market indicators - company's relative market share, portfolio growth, market growth rate.

FORECASTS OF MARKET DEVELOPMENT

Key market indicators - identification of factors that will influence the market in the future, correlation analysis, construction of predictive models of market development.

DETECTION OF PERSPECTIVE NIСHES IN THE MARKET

Key market indicators - assortment analysis, balance of supply and demand by segment.

WHY BFC?

success-icon

Expertise

13 years in the field of marketing services and business analytics

Business Team one

Experience

More than 400 performed projects

Потребители

Cross-culture

8 countries where we have representatives on export marketing (Portugal, Slovakia, Turkey, Azerbaijan, United States, Kazakhstan, Algeria, United Arab Emirates)