At Business Format Consulting (BFC.Marketing), we believe in smart strategies, global vision, and local expertise. Since our founding in 2006 in Kyiv, we’ve helped businesses grow, adapt, and lead in competitive environments—across Ukraine and internationally.
With nearly two decades of experience and over 250 successful projects, we are proud to offer specialized services in market research, business planning, export consulting, data analytics, and professional training programs. Our team blends academic excellence with business pragmatism—ensuring every solution is smart, actionable, and impact-driven.
Our Leadership Team
Serhii Apalkov
Viktoriia Apalkova
Nataliia Meshko
CEO, Partner
Managing Partner
Director
International Trade & Financial Solutions
A PhD in International Economy. With over two decades of hands-on consulting experience, Serhii specializes in export strategy, international market entry, and credit brokerage services. His leadership has helped numerous SMEs successfully expand abroad and secure financing. He is one of BFC’s co-founders and continues to shape the firm’s client-centered approach to export consulting.
Strategic Business Development & Analytics
A PhD in International Economy and Associate Professor, leads our strategic services, including market research, business planning, and Power BI-based analytics. With deep academic and field experience, she transforms complex data into actionable insights for businesses seeking sustainable growth and investment.
Training & Education Programs
Professor, leads our education and professional development direction. With extensive academic and practical experience, she has designed and delivered dozens of innovation-focused training programs for businesses, NGOs, and public institutions. She is widely known for her research on innovation management and her ability to translate complex concepts into practical learning experiences tailored to business needs.
Let’s build your business with insight, innovation, and impact.